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Creative Director

Anokhi Shah is the founder and creative director at IOVR Space - an Interdisciplinary Design Research studio founded on the premise of technological innovation flirting with new media narratives. She completed her Master of Arts with a specialization in Architecture and Aesthetic Practice from Städelschule Architecture Class in Frankfurt, Germany. Her interest lies in exploring space in relation to the arts to infuse interactive design with original and critical ideas and practices through contemporary digital mediums.


By engaging with select disciplines, IOVR seeks new and creative projects within the borders of Art, Architecture and Technology. The studio currently specializes in creating Metaverses, immersive virtual worlds facilitated by virtual reality (VR) and augmented reality (AR). Stemming from principles of video game design the studio looks at storytelling, characters, interactions, style, and more as a primary foundation for the creation of the virtual worlds.  Currently based out of India it is a multimedia studio, a combination of a physical set with immersive design to create hyperreality experiences. 

She is the Curator for the annual New Media Festival: Cyberia at TIFA Working Studios. She has hosted and curated multiple art exhibitions with an interactive experience in Europe and in India.

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